Wednesday, March 28, 2012

The Rise of Visual Storytelling In Marketing

This guest post is by Magdalena Georgieva of Hubspot. The September 2011 introduction of Facebook’s Timeline proved prophetic. “It’s a lot more visual,” wrote Sam Lessin, a product manager at Facebook, about the new look of the social network. Visual, as it turns out, is also the direction in which the world of online marketing has headed. The rise of visual storytelling as a means of spreading a marketing message couldn’t possibly have evaded you. A number of image-based platforms out there, including Pinterest, Instagram, and SlideShare, have already made a strong statement about how visual content can impact business results.

What’s so irresistible about images?

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